This privacy notice applies to the BrasMedia product scope. It should be read together with the BrasMedia Global Privacy Notice, which covers company-level request handling and shared public-site practices.
What this notice covers
This notice explains the categories of data, processing purposes, sharing logic, retention posture, and request-routing expectations that are specific to BrasMedia as a product environment.
Data categories relevant to BrasMedia
Depending on how BrasMedia is configured, BrasMedia may process:
- account and organization data, such as names, business contact details, role assignments, and workspace identifiers;
- authentication and access records, including sign-in events, administrative actions, and security logs;
- content and publication data, such as uploaded assets, playlists, schedules, templates, labels, and operational messages;
- device and operational data, such as player identifiers, deployment context, screen health indicators, update state, playback state, and event logs;
- support and communications records created when a customer asks for assistance or reports a product issue;
- billing or commercial administration records where relevant to the customer relationship.
BrasMedia may receive this information directly from the customer, from authorized users, from connected devices, from service logs, or from implementation and support workflows.
Why BrasMedia processes this information
BrasMedia may use product data to:
- provision and secure the service;
- support branch-aware content management and playback coordination;
- maintain operational visibility, incident response, and fraud or abuse prevention;
- provide support, troubleshoot product issues, and document changes requested by the customer;
- improve product quality, reliability, and administrative workflows;
- satisfy legal, accounting, security, or contractual obligations.
Lawful bases and customer instructions
Depending on the context, BrasMedia may rely on contract-related necessity, legitimate interests, legal obligations, or consent where consent is the appropriate basis. When a customer determines what workforce, visitor, or business information will be uploaded or displayed through BrasMedia, that customer remains responsible for making sure it has an appropriate basis and notice model for that use.
Customer role and content responsibility
BrasMedia is intended to be used by organizations. Customers remain responsible for deciding what content, personal data, or operational information they place into the product and for making sure they have a valid basis to do so.
If a customer uses BrasMedia to display employee, contractor, visitor, or customer information, the customer remains responsible for the lawfulness and appropriateness of that use.
Cookies, device state, and related identifiers
BrasMedia public and account-facing surfaces may rely on cookies, tokens, local storage, or similar technical identifiers for authentication, preferences, security, and limited measurement. Those technologies are described at a higher level in the BrasMedia Cookie Notice.
Device and playback environments may also create operational state data such as player identifiers, health metrics, deployment labels, connectivity state, and event logs that are necessary to operate and support the service.
Sharing and service providers
BrasMedia may rely on hosting, communications, storage, monitoring, or support service providers to operate BrasMedia. Product data may also be disclosed where legally required or where needed to protect the service, investigate abuse, or support an authorized customer relationship.
This page does not publish a static subprocessor table or claim a fixed vendor set for every customer configuration. Where a customer contract or procurement process requires more specific vendor disclosure, that disclosure should be handled through the relevant commercial channel.
BrasMedia does not use this notice to claim a right to sell identifiable customer content or user account data for unrelated third-party marketing use. If a materially different data-sharing model is ever introduced for this product, BrasMedia expects that change to be documented explicitly.
International handling
BrasMedia may be operated using infrastructure or service providers located in more than one jurisdiction. Where that happens, BrasMedia expects the handling to follow a valid legal basis and appropriate safeguards for the applicable relationship and law.
Retention, deletion, and exports
Retention depends on the type of data and the customer relationship. Operational rules for account closure, deletion requests, backups, and recordkeeping appear in the BrasMedia Data Lifecycle Notice.
Customers should export or preserve business-critical data they need before offboarding. A deletion request does not replace the customer’s own retention, compliance, or continuity obligations.
Rights, verification, and organizational context
Depending on applicable law and on whether the requester acts personally or on behalf of a customer organization, rights may include access, correction, deletion, restriction, objection, or related transparency requests.
BrasMedia may need to verify identity, authority, and the affected workspace before acting on a request. Where the request concerns data that a customer organization controls or introduced into the product, BrasMedia may need to coordinate with that customer or administrator.
Use the request guidance at Contact and Privacy Requests and identify the product as BrasMedia.
Children, sensitive use cases, and updates
BrasMedia is not directed to children. Customers should also avoid using BrasMedia to publish or process sensitive categories of personal data unless they have a specific lawful basis, a clear operational reason, and controls appropriate to that use case.
BrasMedia may update this notice when product features, data flows, or public legal publishing practices materially change. The version and last-updated fields identify the current published revision.